A small-scale service based business with limited marketing budget & resources approached us for high-driven results & best quality local leads. They had no prior data or ads account history, and not much understanding of the online marketing front.
Challenge:
The main challenge was the small location target
& limited budget. The only way to get quality leads & more footfalls
into their business was to use the best strategy customized to their target
audience, as there was no space to be experimental with the approach.
Solution:
I strategized the local service ads to
show people in the desired area, I made sure to strategize the campaign such
that they only get valid leads through the ads at minimal cost. From installing
Google My Business to making contact information predominant through call-only,
location and local campaigns. I made sure that in the specified region, if
anyone is looking for the said services, my client comes on top of the page.
The result was that 94% of the store visits came via the ad.
Summary:
I was able to increase footfalls into their
store, as 94% of the people came in by seeing the local service ads.