A manufacturing firm selling its products to
renowned retail stores needed a hike in their revenue, the main focus for them
was to get new sellers to buy from them. They wanted to expand their visibility
and reach for better prospects. Considering the B2B market, several tactics can
be taken into account for online advertising, but the main concern of the
client was whether prospective customers would actually look for manufacturers
online?
Challenge:
The main motive was to show ads efficiency and
quick results, to help the client trust the process. The client wanted revenue
& efficiency goals strictly to be met by the Google Ads performance
marketing campaign, they were looking for new business opportunities and
maximum reach.
Solution:
It is important to build a digital footprint
when starting out in online marketing. I tested the waters by advertising on
the search network. Slowly & steadily I worked around the KPIs to test
which products work for which audience. By proper geo-targeting &
segregation of campaigns, we were able to build a high-functional account for
our client. I exceeded my own expectations with this one, when the client’s
revenue increased by 50% compared to the previous quarter and the
conversion rate increased by 80%. Among the sea of competitors, the
client got new and promising business opportunities.
Summary:
The client was able to build new and promising
partnerships with the leads, there was an increase in revenue by 50% and the
conversion rate increased by 80%