A dedicated business envisioned huge potential for their Mobile Application. The features, usability & reliability of the app was top-notch but the app installs were not as populated as expected. That’s when the client approached us with their requirement - increasing app downloads through paid advertising.
Problem:
I saw huge potential in their
client’s idea, we identified that increasing the visibility and user
satisfaction of the app is the key to increase the downloads. My only motive
here was to increase the visibility of the application, I worked around the
clock to find best placements which will increase the download-rate of the
application.
Solution:
I decided to go ahead with an app install
campaign on Google Ads with a good budget. I approached a 3-step formula by
going down the customer funnel - Increase visibility, initiate downloads and
then optimize for lowest cost of app-installation. I dedicated our attention
to continuously monitor the campaign performance by adjusting bids & optimizing ads as and when required. Ultimately we reached the goal of maximum
visibility by 55K first-time installs & lower the cost of app-
installation.
Summary:
Successfully increased the visibility of the
mobile applications & initiated 55k first-time installs.