LinkedIn Advertising has been around for a long time now, in fact, LinkedIn Ads are one of the oldest running social media ads! Running its first advertisement in 2005, LinkedIn started its advertising journey long before Facebook, Instagram, Pinterest or any other social media platform. Statistics show that 40% of all the social media users are up online to stay updated on the current events, and what better platform there is to fill in about current events than LinkedIn itself?
With 575+ million users growing daily, the quality of LinkedIn audience and leads surpasses the quantity received on other social media platforms. The clicks received on LinkedIn have a far better chance to convert compared to other platforms, as the users are more likely to engage with your business rather than just scrolling past the ad. LinkedIn’s close to 600 million users comprises 61 million senior-level influencers, 40 million decision makers, 6 million C-level executives, and these premium audience is always ready to listen when on LinkedIn.
Although, LinkedIn as an advertising platform is not the advertisers go-to choice in general, also being comparatively more expensive than Facebook Ads or Google Ads; many experts believe that LinkedIn gives advertisers a better chance to connect with the audience who are more likely to just scroll past through the ad on other platforms, hence giving better quality leads.
Keeping the above mentioned points in mind, when it comes to B2B marketing, there cannot be a better platform to run your ads than LinkedIn. However, B2C companies, Universities, Nonprofit organizations and other types of organizations can also use this ad platform for their benefit. Marketing agencies out there specialize in social media advertising, specifically LinkedIn and the right agency will make it to be the best platform for the mentioned categories of businesses. When on LinkedIn, users are mostly into learning new things and getting more input on knowledgeable content – like detailed articles, infographics, presentations and business oriented video content. LinkedIn also provides excellent insights on who is consuming the content and other trending topics, helping in planning content strategy accordingly.
With the type of flexibility LinkedIn offers with different Ad types, formats and audience filters; it has enabled highly targeted advertising making it a hugely powerful advertising platform. From users job, place of employment, who they’re connected to, their professional interests, past work experience, seniority etc. to ad types including sponsored content, inMail, video ads, text ads, carousel ads, display ads and dynamic ads; LinkedIn provides a leverage on targeting the right audience.
With the right kind of expert assistance, one can achieve their advertising goal through an influential social media platform like LinkedIn. Dedicated LinkedIn Ads team can help find the right audience filters, targeting and marketing strategies to reach the business goal within the owned resources.